Centres d'Arts Visuals de Catalunya
Near, now visible
There is a quiet paradox in cultural access: the presence of a dense network of public visual arts centres across Catalunya that remains, for many, just outside of awareness. Not because of distance, but because of perception. What is already close often feels distant when it is not made visible.
The project starts from this subtle gap between proximity and recognition.
At its core, the idea of closeness becomes a system. The campaign translates the network into a visual language informed by cartographic thinking and everyday navigation tools. Familiar references to digital navigation codes are reinterpreted as communicative elements, shifting from pure functionality to a way of signalling immediate accessibility.
The design operates as an informational layer over the territory. Each center becomes an entry point into a wider cultural map, where individual nodes are part of a continuous and connected field.
Credits:
Typeface:
Neue Haas Grotesk Display Pro - Monotype
Basis Grotesque Mono Pro - Monotype
Recognitions:
2025
Bronze Laus, Animated Campaign
