Studio PEZ
A human approach to architecture
STUDIO PEZ’s new identity brings a more human perspective to architecture, balancing technical expertise with the personal vision behind each project. Named after its founders, Pedro Peña and Daniel Zarhy, the studio reflects their shared approach to design and their way of working together.
The identity is built around the duality between technical precision and human collaboration. From the beginning, the aim was to give both perspectives an equal presence, reflecting the way STUDIO PEZ approaches architecture and design.
This contrast is reflected in the logo, where “STUDIO” represents the technical side and “PEZ” introduces a more personal character. The graphic system reinforces this balance through a monospaced typeface for technical information and a serif font that brings warmth and personality.
The website extends this idea beyond a simple showcase of projects. It becomes a space to present the studio’s work, process and ideas, combining archive and presentation within a flexible and intuitive platform designed to connect with its audience.
Credits:
Coding: Digital of Things
Typefaces:
RB Kreol Text by Studio Rene Bieder
Basis Grotesque Mono by Colophon Foundry
