TNC 25/26
Stories that speak for themselves
For the third year in a row, we’ve partnered with the National Theater of Catalonia to lead the creative direction of their new campaign. Over multiple editions, this collaboration has grown into a long-term dialogue, shaping both the main launch and the development of each performance. This year places women at the center, highlighting the voices and perspectives that define the program.
The campaign builds on this focus by recognizing and amplifying existing voices, reflecting a thoughtful interpretation of the theater’s message. Complexity is embraced throughout the season. The system avoids imposing a single narrative and instead opens up a framework where different perspectives can coexist.
Through typography, composition and messaging, the campaign foregrounds individuality while reinforcing a collective presence, mirroring the theater’s role as a space for dialogue and reflection.
The result evolves throughout the season, responding to each production while maintaining a consistent commitment to plurality and critical engagement.
Crew:
Direction: Cristina Tomàs
Production: Adriana de Sandoval
Model: Naida Castel
DOP: Omar de Guillen
Camera Assistant: Pau Fita
Color Grading: Luna Saez
Styling: Angela Gómez
Sound: Sono XL
Music: Clara Aguilar
Typeface:
Noe display regular-Schick Toikka
