Ruralife
Ruralife brings abandoned villages back to life, transforming them into connected and sustainable workspaces that support local economies. Rooted in rural landscapes and driven by technology, the project creates new opportunities while preserving the identity and value of each place.
By bridging digital infrastructure with rural living, Ruralife redefines how and where we work. It offers an alternative model that fosters community, encourages decentralization, and reconnects people with the territory in a meaningful way.
The identity of their first village, Roxoseco Rural in Galicia, brings together the rural and the digital through a flexible and evolving system. Designed to grow alongside the project, it provides a clear framework for future villages while maintaining a cohesive and recognizable visual language.
At its core, an adaptable logo combines typography with geographic coordinates. Each new location builds on the “Rural” prefix as a shared foundation, integrating seamlessly into the system while preserving its own identity and sense of belonging.
Credits:
Creative Direction: Atipus
Photography: Borja Bernardez
Typeface:
Booton - Displaay
Type Foundry, GT America Mono - Grilli Type