TNC 26/27
Campanya Abona't
For the 2026–2027 season, TNC puts people behind the stage at the centre of the campaign. Authors and directors become the starting point for a visual journey through the season, while Barcelona provides the landscape in which their stories take shape.
A predominant blue, inspired by the city’s horizon, becomes the visual pulse of the campaign. The presentation film, photography and graphic applications come together to create a portrait of a season in constant movement, connecting the theatre with the city that surrounds it.
This year’s campaign is built around the relationship between the theatre, its creators and Barcelona. Rather than representing the works themselves, the campaign focuses on the people who give them a voice long before they reach the stage.
Photography follows a saturated realism approach, placing actors directly within the urban and coastal landscape of Barcelona. The visual language moves between intimate compositions, focusing on fragments of the body and layered scenes and portraits that place the actor at the centre of the frame.
The city becomes more than a backdrop. Its horizon shapes the campaign’s visual world, acting as a continuous thread across photography, film and graphic applications.
The result is a campaign that presents the 2026–2027 season through the people who create it, while using Barcelona as its shared stage: a living landscape where theatre, image and sound come together before the curtain rises.
Credits:
3D: Pablo Arenas
Photography: Geraldine Leloutre
Photo Assistant: Xavi Garcia
Digital (DIGI): James Huertas
Head of Production: Adriana de Sandoval
Make-up Artist: Sandra Tosca
Make-up Artist Assistant: Paula Barjau
Make-up Artist Assistant: Julieta Fernández Pérez
Stylist: Eliseu Francisco da Silva
Stylist Assistant: Letícia Canevazzi
Stylist Assistant: Analigia Katsue Teixeira
Runner: Marc Bou
Type:
Noe Display Regular - Schick Toikka
Helvetica Neue LT Pro Regular - Linotype
