Vinificateurs
Les Vinificateurs transforms subscriber data into wine. Each vintage is created from the preferences collected through Le Petit Ballon's annual quiz, using customer insights to define the blend itself.
For the 2021 edition, the challenge was to design a label capable of making this data tangible while staying true to the brand's mission: making wine easier to understand without losing its authenticity.
The identity was built around the idea of making data readable and understandable. Instead of treating the label as a traditional wine presentation, it became a visual explanation of how each one was created. A structured grid translates the six tasting dimensions: powerfulness, spiciness, fruitiness, complexity, oak and tannin into graphics that reveal the proportions behind every blend.
To balance this analytical approach, the design introduces a bold logotype combined with a handwritten signature, reinforcing the dialogue between technology and craftsmanship that defines Les Vinificateurs. Material choices further distinguish each wine within the collection: the premium cuvée combines deep blue with gold foil, adding refinement while preserving the brand's approachable and artisanal character.
The result is a label that explains how each wine was created, making complex information simple and easy to read.
Credits:
Pictures by: Enric Badrinas
Print: Vidal&Armadans
Typeface: Founders grotesk Condensed by Klim Type Foundry
