Madrid’s Sports Education Program

An initiative by Madrid’s City Hall to invite its residents to find a sport practice among more than 100 options in 21 districts.

Madrid’s City Hall.

Your practice, your rhythm

The capital is a great facility for this year’s sports education program created by Madrid’s city hall.

For them, we worked on Tu Ciudad, Tu Deporte, a campaign that promotes the urban centre as an active one with a wide range of sports to start a physical routine.

Our goal was to get citizens to be more active by finding a practice that works for them among more than 100 options in 21 districts.
An initiative that invites people to enjoy movement, strength, and fitness by keeping up with their rhythm.

Atipus Studio