Teatre Nacional de Catalunya

Our studio has once again led the campaign to present TNC’s 2024-2025 season. This time, we aimed to break from the conventional and reinvent how it connects with the audience, transforming it into a celebration of the performing arts.

What if we presented theatre productions like a festival lineup? Event posters have a history dating back to the beginnings of public entertainment advertising. By focusing this new season on its line-up, we could highlight and simplify the most crucial information: who is performing and when.

We drew inspiration from the dawn, a moment of anticipation and a universally admired spectacle, symbolising new beginnings and aligning perfectly with the essence of the new season. This concept allowed us to break from the conventional theatrical narrative and adopt a fresh approach.

Instead of concentrating on individual performances, we spotlighted the plays that make up this season’s programme. We presented each as a spectacle in itself, inviting the audience to appreciate the variety of works, themes, and approaches.

Our work extended beyond the visual aspect of this launch, incorporating sound elements and a cutting-edge narrative to enhance the experience.

The campaign is active across multiple digital and physical channels and has been distributed throughout Barcelona on banners, posters, murals in the subway, buses, and presentation kits for theatre subscribers. This distribution has allowed both current and potential subscribers to experience a new way of engaging with the TNC and discover its offerings more intimately.