Dos de Set
A Wine That Defies Conventions
The Essence of a town
In Catalunya, where rich history, culture, and enchanting towns converge, lies a charming one known as ‘El Masroig.’ Within this picturesque town, a cellar bearing the same name has masterfully woven tradition and modernity into the fabric of its product range. For the launch of their latest products, they entrusted us with the task of boldly embarking on a journey to seamlessly merge the legacy of the past with the dynamic essence of the present.
The wine in question is Dos de Set, locally known in Catalonia as ‘Vi de set’ (wine to quench the thirst), a reference to silky, authentic, and delicious wines crafted to provide a refined experience without the need for formalities. Yet, they possess a touch of complexity that never strays from their genuine and delightful character.
Celebrations and a vibrant culture
When we first approached this project, our inspiration came from envisioning an afternoon at a local celebration in a small village—a moment when camaraderie and effort combine to create impressive human structures known as Castells.
Interestingly, the name of this wine was derived from one of the most challenging variants of these Castells. In the broader context of Catalunya, this reference reinforces a sense of authenticity and heritage, echoing the vibrancy of our culture.
Although its birthplace, El Masroig, may not be widely recognized for this particular practice, like any other pueblo, it radiates the festive spirit deeply rooted in its ancestral traditions.
Simple can be also elegant
Approaching this project, our mission was to find a proposal that would depart from the conventional elegance and formality prevalent in the industry while revealing a fun, approachable yet refined wine. The end result encapsulates a complexity that paradoxically seems remarkably simple, capable of capturing the festive spirit that drives its essence.
In conceiving this project, we aimed to merge its simplicity and uniqueness, emulating the wine’s distinctive traits: clarity, sincerity, and vulnerability. Beyond being an extraordinary wine with a unique presentation, it is a tribute to triumph and authenticity.
A perfectly achieved balance
Dos de Set presents itself achieving a harmonious balance with an accessible presentation that preserves its essence for enjoyment at any moment. The formula of Dos de Set seeks not to impress but possesses a personality that reflects its very attributes.
With its opulent and vibrant character, Dos de Set offers an enduring experience. It is a splendid wine that uses an expression that immediately resonates and evokes warm sensations among its audience when presented.